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PressDisplay Referral Program

Hello everyone…

As promised, here is an outline of the new PressDisplay.com Referral Program that was launched in September 2006.  This program is in its early stages of development and so let me tell you what we have now and what’s coming soon.

Note, this program will replace our current Affiliate Program, opening up new opportunities for more people to become marketing partners of PressDisplay.com. 

What we have now…
Currently the PressDisplay Referral Program gives subscribers the potential to earn money simply by sharing articles or pages by email or through their blogs.  In other words…if you share an article with someone and he/she becomes a paid subscriber to PressDisplay, you earn a commission based on their subscription plan.

For the first 99 paid referrals, you earn a commission rate of 10%. For each month where you have 100 or more paid referrals, you earn a commission rate of 15%.  Note on paid referrals for monthly subscriptions, you will receive your commission for up to 3 years, from the date of the first payment. 

One of the nice things about this plan is that subscribers can now see an up to date status of their referrals by viewing their Referral Report.  Just select My Services/My Account and then choose Referrals on the left hand side of the screen.

PressDisplay Referral Report

Every time your account balance reaches $25.00 or more, you can request partial or total payment of your earned referral amount which will be remitted to you through PayPal in U.S. dollars.

To redeem your earned referral commission, click on the Referrals link on the left hand side of the referral report screen, scroll down and click the [Redeem Now] button. You must ensure that the email address you have used to create your PressDisplay account is registered with your PayPal account to receive payment.

Sharing Articles

Sharing articles through email or blogging is very easy.  Just open an article in text mode and either click on the envelope icon to send it in an email or the “B” icon to post it to your blog.

Sharing Bookmarks in PressDisplay

Once the article is shared, we take care of the rest.  Just check your referral report from time to time and redeem your commission. 

This new Referral Program is in effect now, and as I mentioned earlier, it will form the basis of our new Affliate Program.  This would mean that affiliates would be paid commissions on subscriptions and single purchase of publications and not on clicks.

What we plan to add to this program very shortly….

1. Banners, Buttons and Links

With the current Affiliate Program, we offered:

  • text links – to the home page of PressDisplay.com, individual titles or groups of titles (e.g. by language, country)
  • thumbnails for individual newspapers or groups
  • banners

Soon we will be offering more powerful “widgets” for referrers to use on their web sites and blogs to promote PressDisplay.  These will include the following elements from PressDisplay:

• The Slide Show from the PressDisplay homepage. 

This widget would run on your site just like it does on PressDisplay.  We plan on offering the ability to filter the pictures to show the ones that you want, rather than all the ones we currently show each day.

PressDisplay Slide Show Widget

• Newsline, Most Discussed, News by Category or Top Stories widgets

As with the slide show, we’ll provide a number of other widgets that will run on your site. 

PressDisplay Widgets
If you wanted to, you could practically create the whole home page of PressDisplay on your site with all these widgets 😉

2. Set up a monitor for a friend

With this feature, you could set up a monitor on behalf of a friend or colleague. When the monitor triggers as a result of an article being published containing the keywords you chose, an email would be sent to your friend with a link to that story.  (see the post “Monitoring just the news” for tips on how to set up a monitor).

For example, if you know of someone who is an executive in a company and needs to stay on top of her company’s name in the news or the competition, you could set up a monitor of her company’s or competitor’s name and every time the name showed up in a PressDisplay publication, they would be informed immediately via email.  They would be able to read the story for free. 

If after reading the story, she wanted to buy the paper or subscribe, you would once again be credited with commission for that sale as described above (single or recurring).

3. Gift subscriptions

We are also going to allow people to send a monthly subscription to PressDisplay.com to friends and family as a gift.  If the receiver chooses to renew the subscription when the gift subscription expires, the originator of the gift would once again receive a commission on the renewal (same as above – one time or recurring).


The new Referral Program has a number of benefits for affiliates.  It:

  • Opens opportunities to add many new members to our program without having to negotiate contracts and pre-authorize affiliates.  This does open up some security risks, which is why we are moving to a commission based model over the pay-per-click model
  • Pays recurring commissions (like a revenue sharing plan).  10-15% recurring commission for up to 3 years is one of the highest paying programs in the industry.
  • Offers more tools to support affiliates in their marketing of PressDisplay
  • Is not impacted by pricing plan changes down the road

Thanks for taking the time to review this program.  Now, I’d like to hear from you on how you think we can improve it even further.

Categories: Uncategorized
  1. Ian
    December 5, 2006 at 11:09 pm


    First, I applaud your move to provide affiliates with more information on the program and the opportunity to provide feedback. This has not been a strong point in the past and is a positive development.

    Having just read the terms of the new referral program however, my first reaction (as an existing affiliate) is that I will almost certainly be in a much worse position, especially over the short to medium term.

    Assuming that the bulk of sales will come from the 9.95 and 29.95 subscription packages, at a commission of 15%, affiliates could probably expect an average commission of about $2.50 per subscriber per month.

    Even with highly focussed traffic from my newspaper related web site, historically my sales rates (as opposed to leads generated from your free trial) have been quite low – about 0.1% of clicks. At that rate, each click would only be worth a tiny $0.0025 – essentially making it uneconomical to even consider using PPC advertising on search engines to promote your product.

    The silver lining in all this of course is the prospect of recurring commissions, but I guess that is largely dependent on the average customer retention period (probably far less than 3 years).

    All these changes will probably mean that PressDisplay becomes an incremental, rather than a significant generator of revenue for ThePaperboy.com in the future.

    I hope things prove to be more lucrative than I predict, but I guess we will have to wait and see.


  2. December 6, 2006 at 7:38 pm

    I would like to note that 15 % commision for a virtual product is the lowest I have ever seen.

    A quick search for affiliate programs in the newspaper sector shows these figures:

    Financial Times: 25 USD pr. subscription
    http://www.amwso.com: 25%
    http://www.magazineline.com: 30%
    WSJ 15% commission on an average sale price of $79

    Personally I also have to compare Pressdisplays affiliate program with my main source of income online Google Adsense. Here my average income per click is 0.12 USD. (This is very normal stats for Adsense)

    Considering this, leading my visitors to pages with Pressdisplay affiliate code on is simply bad business. I could give you ten times more clicks by changing a few lines of code, but it is not worth it now – and absolutely not when your new affiliate system is introduced.

    I think you should reconsider the concept by asking yourselves: What is a click from an affiliate worth to us? Then set a fair price and watch how your affiliates can generate loads of quality traffic.

  3. December 6, 2006 at 9:58 pm

    Hello Ian

    Thanks very much for your comments on our new Referral Program. One thing I should have mentioned in my post was that for existing Affiliates, we will count their previous sales in the recurring commission, so that they will have an immediate foundation and can continue to build from there.

    As for the terms – recurring commissions are the key and while there was a drop in conversion rates for subscriptions with the new plan, in fact PressDisplay revenues demonstrated a healthy growth with the introduction of the pay-as-you go plan. The new Referral Program will be counting single-copy purchases as well as subscriptions and we are getting quite a number of those sales every day.

    So far, our retention rates have been quite good and 3 years of continued subscriptions is a reasonable estimate.

    Also, I should also mention that we introduced a number of more expensive plans on PressDisplay in Sept (e.g. corporate and professional) which were previously only available for our direct resellers/agents. This should help with recurring commissions for you as well. Resellers such as ProQuest, EBSCO and SWETS have been quite successful marketing PressDisplay to libraries and the corporate sector. So we believe these new plans will open more opportunities for Affiliates.

    One thing we need to do together is find ways to improve PressDisplay so that more of our visitors purchase a plan and generate a better return for our Affiliates. I really would appreciate it if you and our other Affiliates would share your recommendations on new features, etc, so everyone benefits.

  4. December 6, 2006 at 10:18 pm

    Hello again Hans.

    I read your post with a lot of interest because it is good to test the program with some real examples. I have included below examples of our commission structure and some of the 1 year subscriptions you mention as a comparison. I believe we still seem to come out on top.

    The 1 year commission for all PressDisplay subscriptions are as follows:
    Economy: $11.95
    Personal Unlimted: $35.94
    Corporate: $179.91
    Professional: $359.91

    Now remember, we pay that to you every year for up to 3 years after only 1 sale by you.

    The 1 year commission on the WSJ, Financial Times and Magazine.com are:

    You have to make those sales 3 times each to get the 3 years we offer.

    I don’t understand why you think those plans are better. Our 10-15% commission is a recurring income, not a 1 time subscription commission. And we continue that for 3 years.

    And our higher priced plans like corporate (which you can now sell but couldn’t under the old plan) are particularly lucrative for affiliates. Our current partners/agents who sell them are quite successful. In fact, those plans have an excellent recurring rate with customers often increasing their licenses every year.

    As for Adsense, we use it ourselves. I have to tell you, however, that we pay less to Google than we pay to any of our affiliates. If you are having more success with Adsense for revenue, then that’s great and you should continue using that service. But we believe that the long term revenue benefits to everyone will come from sales, not on clicks.

    I hope you will continue with us and see how much more you can make with this new plan than you did with the old one.


  5. giorgio assante
    July 8, 2008 at 5:47 pm

    how can a newspaper will be show in pressdisplay.com?
    There is a referral program for people that bring to you new publishers?
    Best Regards,
    giorgio assante

  6. July 11, 2008 at 12:00 am

    Hello Mr. Assante.

    Publishers who wish to add their newspapers and magazines to our network just have to send us a quick email to us at digital@newspaperdirect.com.

    There’s no cost to them to add their publications to both of our digital (PressDisplay.com & SmartEdition) and print-on-demand networks. In fact, the sooner they do that, the sooner they can gain access to our vast distribution network and technology and revenue.

    All a publisher needs to do is send us their PDF and we’ll take care of the rest.


  7. April 15, 2009 at 3:50 pm

    I read your blog for a long time and must tell you that your posts always prove to be of a high value and quality for readers.

  8. July 25, 2009 at 8:49 am

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  9. January 24, 2010 at 6:19 am

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  1. February 7, 2007 at 12:43 am
  2. August 9, 2007 at 11:09 pm

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