Is your newspaper green?

It’s great to read in this N&T article below that newspaper publishers are taking climate change seriously and starting to put programs in place to measure their own carbon footprints and reduce greenhouse gas emissions.

Bob McLane, Director of Safety Programs for The Washington Post, predicts, “It is a reasonable likelihood that the newspaper industry will all be responsible for reporting these emissions in the very near future.”

It’s great to see this and it’s even greater to see the number of publishers who are embracing digital technology. Some are even encouraging their print subscribers to switch to their digital editions.

At NewspaperDirect, we have just launched our “Green” campaign in this month’s Newspapers and Technology magazine. The advertisement uses our new advertising platform which integrates video ads into digital editions. Click on the video camera in the “Is Your Newspaper Green” ad below to see what I mean.

Look for future video advertisements and some new “green” features on PressDisplay.com coming shortly.

To learn more about how you can make your newspaper green, contact eco@newspaperdirect.com.

Gayle


Newspapers & Technology Magazine
01 Sep 2007


Newspapers & Technology Magazine
01 Sep 2007


Newspapers & Technology Magazine
01 Sep 2007

  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: