Over 21,500 Trees Saved!

Happy new year everyone!

Did you notice that the PressDisplay.com Tree Saved Counter has surpassed 20,000 trees?  PressDisplay Trees Saved CounterThis is so great to see and it’s all because of people like you who choose to read their favorite newspapers online on PressDisplay.com rather than in print.

I’ve been doing further research into this subject, trying to really understand the carbon footprint of the newspaper industry for a report I am writing.  I came across an interesting article which provided an analysis of the carbon footprint of The New York Times (yes, it’s scary).

Anyway, the author used a number of sites in his research and one that caught my attention was called “Market Initiatives“.  It provides some very interesting data from Environment Canada and PaperCalculator.org.  According to these experts, 17 trees produce 1 tonne of newsprint.  In my “Say No to Newsprint” posting of October 3rd, I underestimated that by almost 30 % – yikes!  This mistake resulted in an underestimation of the number of trees PressDisplay.com readers have actually saved.

Needless to say, as soon as I discovered my mistake, I immediately asked the development team to correct our formula online. 

Thanks again to all of you who have “gone green” with us.   And for those who haven’t tried PressDisplay before, I invite you to try it for free for 1 month. Just register at PressDisplay.com using the offer code:  Go Green.

Gayle

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