What is your Earth Day resolution?
According to a recent survey by McKinsey, almost 70 percent of executives around the world say that global social, environmental, and business trends are increasingly important to corporate strategy. Yet relatively few companies act on the global trends they think will affect them most.
Why do you think that is? Why don’t corpoorations do more?
Well, it’s easy to point the finger and chastise them for not taking a more “global” position on social and environmental issues, but then we’d be living in a big glass house, wouldn’t we?
Take a look around your office or your house and then ask yourself, “Am I thinking and acting globally?” Oh sure, we all recycle our plastic and paper bags, bottles and newsprint, but is that enough?
Everyday, I see dozens of people taking the next step and saying NO to plastic bags and buying those reusable cloth sacks to carry home their groceries (I have at least 1/2 dozen of them – I keep buying them when I forget to bring them to the store). New “good” habits take a while getting used to, but I’ll persevere because I think it is the right thing to do.
And thousands of people are saying NO to newsprint and saying YES to digital newspapers instead. Not only are they not giving up anything (except maybe inky fingers), they are gaining, by enjoying access to hundreds of international newspapers they never had the opportunity to read before, plus a ton of advanced digital features that enhance their reading pleasure.
NewspaperDirect introduced the Say NO to Newsprint Corporate Program a few weeks ago and it’s really taken off, so it would appear that some companies are starting to walk the talk about corporate sustainability. This is great news.
But what about consumers? Well yesterday, NewspaperDirect offered new users to PressDisplay.com unlimited access for a whole month for FREE if they registered with the offer code: Earth Day.
The offer still stands so why not give it at try and then let me know what you think. If you’re like me, you’ll wonder how you ever lived without it!