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DPAC – Where Challenges turn into Opportunities

To all publishers who want to Engage Readers and Fuel Audience Growth Using Digital Content, have I got an event for you! 

The Digital Publishing and Advertising Conference is being held on June 25th at the New York Marriott Marquis and NewspaperDirect’s Igor Smirnoff (Director of Strategic Development) will be participating on a panel that addresses that exact issue.

Track Session B – Publisher Track – at 3:30 PM will be where you can get answers to questions that keep you awake at night, such as:

– Can your digital content drive additional revenue and value for your company?
– How can you take full advantage of your digital content for data acquisition, paid subscriptions, product sales, and grow your overall audience?
– How can you reinforce the value among existing readers and deepen the connection between them and your brand?
– How can you  build and reinforce your subscriber database through digital publishing?

Moderated by Jeff Leibowitz, CEO, Laredo Group, the panel will also include:

Dave Rosenheim, CEO, JamBase
Lance Podell, CEO, Pulse360
Barbara Eskin, VP Consumer Marketing, Source Interlink Media
Michael Wilson, Founder & CEO, Small World Labs

The panel should be lively and provocative with this unique combination of talent.  And don’t forget to stop by afterwards and set up some time to talk to Igor about your challenges.   I think you might find that those challenges are just great opportunities in disguise.

Gayle

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