iPad unveiled amidst disappointment

The day we were all waiting for finally came.  At 10 am PST, Apple unveiled its latest “monster” in the iPad and let me assure you, putting monster in quotation marks was no accident.  I have to be honest, it took me a few minutes to decide whether I was completely underwhelmed by the announcement, thoroughly impressed by it or just plain confused.  Let me explain…

On the one hand, Apple basically delivered a bigger, fancier version of the iTouch.  Don’t get me wrong, the iPad appears to be sleek and sexy with great display, browsing and multimedia capabilities amongst a myriad of other great features like the iBook Store where you can purchase and download eBooks, but in all honesty, Steve Jobs’ latest creation didn’t push the envelope like I hoped it would.

With a price tag of $499, I was left wondering where this device fits in.  Sure, it’s a legitimate contender if you’re looking to replace your Kindle or Sony Reader but do you really need it if you have an iPhone?  Without a camera, Skyping capabilities, etc., it feels more like an “I’ve been there and done that” type of device.  Moreover, if you want 3G and the memory to take advantage of all the really cool, powerful apps out there, you’re looking at a price tag of over $800!  Yikes!

On the other hand, it does run most apps we’ve come to love right out of the box.  This is definitely exciting news for PressDisplay subscribers as you can download NewspaperDirect’s PressReader app directly to the iPad.  Just like the iPhone or iTouch, you’ll be able to use it immediately to read 1400+ full content publications from around the world.  From this point, the iPad will impress as I’m certain you’ll enjoy a digital reading experience unlike any you’ve experienced before.

Mostly though, you’ll be able to take advantage of all the great functionality you’ve come to expect from PressReader only in a larger format – which isn’t a bad thing.  We already know PressReader is hugely popular with iPhone and iTouch users, so why wouldn’t it be even more popular on a bigger a device?  Here’s some evidence:

“Brilliant app. I was looking for something like this the other day. Glad I got it. Good work!”  Andy, UK

“I’m really enjoying reading the National Post on my iPod Touch. I’m actually reading more of it since I’m having it in this device, than when I was accessing it on my computer.”  J.D., Ontario

“What is good about PressDisplay is the amazing wide selection of newspapers and the beautiful newspapers that look like its original look, complete with the actual advertisements.  I tried it [PressReader] out and love the app.”

So where does this leave us?  Well, I’m excited at the prospect of using PressReader on the iPad as I’m certain the viewing experience will be nothing short of brilliant.  Unfortunately, that’s the end of my intrigue.  I’m mostly disappointed because like many, I expected a lot more from Apple and judging from the roller coaster ride Apple’s stock took in the market this morning (mostly downwards), I’m not the only one.

Quite simply, the iPad was overhyped and just flat out didn’t deliver on expectations leading me to believe it’s a device that will get caught up in no man’s land.  One thing is for certain, it doesn’t surpass the capabilities of the iTouch or iPhone, which in my estimation, are Jobs’ greatest inventions to date.


  1. Carlos E Anzola (France)
    January 28, 2010 at 10:34 am

    A new product is an ongoing endeavor! The IPAD, come le iTouch is a platform, OS, years a head, people will embrace, because its quality, easy of use and a great ecosystem. I own an iPhone, ans I bought to try a Nexus One, a Nokia N900, Kindle , SonyR. etc. Apple has shown how to grow products, see their clients, see their sales.
    A great OS, a great form factor that will meet many’s need!

    • Michael Oksinski
      January 28, 2010 at 7:31 pm

      Hi Carlos,

      Thanks for your comments. I definitely agree that new products are always an ongoing endeavor. There’s no doubt Apple thinks outside the box and pushes boundaries, perhaps more than any other consumer electronics or software company. Without question, you can do a lot with it (although not everything). It’s a device that’s balanced and well rounded and will certainly give the Kindle, Sony Readers, etc. a run for their money in the eReader department. That being said however, it really isn’t all that different from your iPhone or iTouch. Based on this and Apple’s hype prior to its unveiling, I’m really interested to see whether or not it will make the sort of waves Apple hoped it would. Personally, I think it’s in the precarious position of being neither here nor there as far as devices go. Time will tell :).


  2. January 29, 2010 at 6:02 am

    Hi from Paris, France.
    At my opinion the best in new apple product is the large screen to read my newspapers from pressdisplay.
    The worst, is that reading in this sort of devices is not good for my eyes.
    I bought a Kindle DX and I and my eyes are happy.

    I hope only the day when Pressdisplay offer a specific export format for the large screen of Kindle DX.

    Thanks and sorry for my english.


    • Michael Oksinski
      January 29, 2010 at 5:33 pm

      Bonjour Fidel,

      Thanks for writing. Compared to an iPhone or iTouch, the large screen on the iPad will make reading newspapers from PressDisplay markedly easier. I agree with you though, for a continuous and extended reading experience, e-ink devices such as the Kindle DX may be easier on the eye. I suppose at this point it’s a question of consumer preference which is one of the reasons why we continually push to get PressDisplay on as many devices as we possibly can.

      To download titles directly from PressDisplay, all you have to do is connect your Kindle DX to your PC or laptop via USB cable and click the “Export to eReader” option from the front page of your favorite paper. After that, just follow the instructions provided.

      Hope that helps 🙂


      • Laurence
        January 30, 2010 at 1:00 am

        Michael…does that “export to eReader” trick work for regular Kindles too? Or just the DX?

      • Michael Oksinski
        February 1, 2010 at 7:12 pm

        Hi Laurence. You beat me to the punch!

        Yes the “Export to eReader” functionality should work on the original Kindle, Kindle 2 and the Kindle DX.


      • Laurence
        January 31, 2010 at 3:15 pm

        I’ve already answered my own question. Exporting to my first-gen Kindle does work – sort of. I can read the whole paper on my Kindle, but navigation isn’t perfect. You can work around the missing features by using “search” for keywords and a few other tricks. But if you want to read the paper from cover to cover and you need to be away from the Internet for a while (like when traveling), it works.

  3. Carlos E Anzola (France)
    January 29, 2010 at 11:38 am

    I agree with you, that nothing is perfect or there is no one device that meets every body needs, if if you see Jobs presentation, which I did last night you see how they expanded the iPhone/Touch OS with features. But its an amazing simplicity device for its navigation and screen.
    Pressdisplay is an example, downloading paper to the iPhone and reading them is incredible easy, go to specific article, well presented, navigation etc, in the iPad will be even better. (by the way report that some times PD crashes)
    I have a Kindle and SonyReader try to read newspapers in them after the iPhone! Pressdisplay or content from them! navigation, presentation etc Sorry to say its like going to “dark ages” Kindle is perfect for reading books, buy not not go beyond that.
    Good to share ideas, impressions and thoughts!

  4. George Ackenbush
    February 4, 2010 at 7:03 pm

    I believe this device has a chance to claim the top spot in the e reader category and while it may be underwelming when compared to the iphone and itouch it has some serious potential for display in a traditional layout arena. The World of Text books for example could be revolutionized by this product. Imagine students not having to lug kilos of books around and be able to have the latest version update automatically!

  5. February 16, 2010 at 11:20 pm

    The processor chip is called as somewhat recent model number however it and also the GPU are likely the similar speed since the 3GS. The old Touch using the same Processor and GPU as the 3G was quicker. Apart from getting the clock pace turned up greater the Contact has less software to run since it’s not a phone. It ought to do more than any iPhone to day in performance.

    • Michael Oksinski
      February 16, 2010 at 11:49 pm

      Hi Donita. Thanks for taking the time to write. I think that if the iPad’s performance is noticeably better than the iPhone, it may help it garner more attention. Certainly, not being bogged down with the constraints of being a phone will help. We’ll have to see how it holds up ;).


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