NewspaperDirect Appoints Igor Smirnoff to Vice President, Digital
Earlier in the week, NewspaperDirect officially announced the appointment of Igor Smirnoff, former Director of Strategic Development, to the position of Vice President, Digital.
In his new role, Igor will be responsible for driving strategic relationships with technology and market partners, while managing digital sales channels, including professional content-management solutions and the fast-growing Library and Corporate PressDisplay services offered by NewspaperDirect.
“Over the past seven years, Igor has been a key contributor to the success of this company,” said Alexander Kroogman, CEO of NewspaperDirect. “I look forward to his continued success in managing strategic alliances with our partners while he takes on the added responsibility of growing revenues in corporate, academic and public sectors.”
“We have made tremendous progress in recent years: from a small print-on-demand company that organized distribution at selected international hotels, to a global, dynamic print and digital enterprise that is a locomotive for innovation in the publishing industry,” said Igor Smirnoff, vice president, Digital at NewspaperDirect. “Change is omnipresent and inevitable in this business; every technology innovation we introduce, every new market we open, or new partnership we forge, has an immediate and positive impact for the newspaper and magazine industry and individual publishers. These are exciting times and I am thrilled to be behind the wheel on this ride.”
Congratulations from the entire NewspaperDirect Team!