You can’t be serious…

In the past week, I’ve seen more stories about Why iPad Magazines Are Failing than I can count (Okay, I stopped at 30).  From PC Magazine to Forbes, the story is that once the initial curiosity is satisfied, downloads of magazines on iPads start to plunge.

The poster child for this is the much hyped WIRED magazine.  In June, WIRED launched its iPad App which was downloaded a whopping 100,000 times (30k more sales than their print edition).   Only 1 month later, 100K became 31K and it’s been going down ever since (November reported ~23,000 downloads).

This story, along with a number of others in the news lately, sparked a lot of coffee station banter and ultimately this debut of our tongue-in-cheek look at publishing in the news…

Happy New Year everyone!


  1. Laurence
    January 19, 2011 at 1:20 am

    I keep reading about how subscriptions to newspapers and magazines are impossible on the iPad and I can’t figure out what these reporters are talking about. I have almost more newspapers and magazines on my iPad than I know what to do with, thanks to PressDisplay and Zinio. Why don’t more reporters know about this when they write these utterly inaccurate stories? It’s mind boggling.

    • January 19, 2011 at 3:55 pm

      Hey thanks Mark!

      I am also boggled by this, so we’ll keep plugging to get the word out to these reporters. Meanwhile, it’s readers like you who make it all worthwhile. Spread the word, Mark! And thanks so much again for your support.


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