Archive for the ‘Best Practices’ Category

Join NewspaperDirect at Ink + Beyond 2011

Hosted by Newspapers Canada in partnership with the British Columbia and Yukon Community Newspapers Association (BCYCNA), the 2011 edition of Ink + Beyond will focus on innovative online strategies and new directions in print publishing.

Being held on April 29th and 30th in Richmond, BC, Ink + Beyond 2011 will feature speakers, seminars and presentations covering a broad range of topics for daily and weekly newspapers including NewspaperDirect’s Nikolay Malyarov, VP of Publishing and Legal Affairs, sharing best practices and success stories in mobile applications and NIE.

Make sure to catch Nikolay at the following sessions:

Friday April 29, 2011 3:30 PM – 5:00 PM

Readers on the Go: Mobile Models for Success – Panel

All your mobile questions will be answered during this fast-paces session – everything from social media messaging to news content and ad campaigns.

Saturday April 30, 2011 2:00 PM – 3:00 PM

Reaching Young Readers: NIE Success – Breakout

Newspapers in Education programs are being revolutionized with the advent of eEditions. Learn how to deliver a NIE program that boosts circulation and reaches readers of all grade levels.

If you would like to learn more about NewspaperDirect and how we can help you develop a high-performing cross-platform distribution strategy for zero-operations cost, make sure to visit us at our Ink + Beyond booth or email us at



NewspaperDirect Launches “ideas: the magazine of newspaper marketing” SmartEdition

More good news!  Today, NewspaperDirect announced the launch of ideas: the magazine of newspaper marketing SmartEdition at the 2009 International News Media Association (INMA) World Congress in Miami.  

ideas: the magazine of newspaper marketing SmartEdition
ideas: the magazine of newspaper marketing SmartEdition

The award winning ideas magazine SmartEdition will be available to all INMA members on their PCs, Macs, smartphones, iPhones, Blackberry and iPod Touch devices, as well as the latest eReaders such as the iRex 1000 series and, soon, Polymer Vision’s Readius.

“NewspaperDirect has always been the front runner of technology and digital opportunities for newsmedia companies,” said Maria E. Terrell, Associate Director, INMA. “Our relationship spans over 10 years, and in that time, NewspaperDirect has grown with the newsmedia industry and shown newspapers how to break out of being a paper product, and become a media product.”

Here’s a short video showing just a few of the many features available  on ideas: the magazine of newspaper marketing SmartEdition.

ideas joins hundreds of other SmartEditions powered by PressDisplay technology.  Prominent titles such as: The Times, The Daily Telegraph, Daily Mail, The Age, Le Figaro, The Irish Times and all Sun Media and Transcontinental titles, to name just a few.

NewspaperDirect’s expertise in Newspapers in Education has been instrumental in helping many publishers launch highly successful NIE programmes, such as: The Washington Post, New York Post, Sun Sentinel and all 11 Canwest publications, including National Post.

If you are a publisher and want to have your content everywhere for zero operational costs, just contact us at and you can have it all!


STOP! My inbox is overflowing with emails from PressDisplay

February 6, 2009 Leave a comment

Lately I’ve noticed that a number of PressDisplay users are having problems with their alerts.  They set up monitors to search for a keyword or phrase and then panic when their inbox fills up with dozens, if not hundreds, of email alerts saying their keywords were found in all these publications.

Monitors are a double-edged sword.  They are amazingly powerful in that they allow you to monitor printed media with just a few clicks. But if you don’t use them wisely, they’ll bite you in the butt by sending you tons of emails that you really didn’t expect. 

So I thought I’d do a quick review on Monitors and how to use them effectively.  I hope this helps…

So remember…

Monitors are good.   But there is a saying that holds true, “You can have too much of a good thing.”  🙂

Choose your keywords and search criteria wisely and remember to turn off or delete monitors you no longer need through My Monitors interface.

Alerts and RulesOne thing I do to manage alerts I still want active is set up a folder in my inbox based on the rule.  See the example on the right. 

If an email arrives from ND PressDisplay (which for you would be, the email goes into a special folder that I call “monitors”. 

This allows me to keep them separate from my inbox when I’m doing research and expect to receive a lot of hits on my keywords.

Hope that helps you.  Let me know what you think.


Transitioning from print to digital profitably

April 3, 2008 Leave a comment

Online NewsI am very pleased to share with you a NewspaperDirect article that was published in this month’s Newspapers and Technology Magazine, entitled, When moving from print to Web, give readers what they want.   Just click on the pages below to read it in News and Tech’s digital edition.

Give readers what they want…sounds so simple doesn’t it?  Unfortunately for many publishers, it wasn’t (and still isn’t) simple. 

This article could have had another title:  Best Practices in Digital Editions because it provides publishers with options, risks and recommendations on how to plan their digital future.

This article (which will be continued next month) is intended to simplify the process for moving from print to digital for publishers in a way that reduces costs, mitigates risk and maximizes rewards.

I hope you find it  helpful.  Even if your publication is struggling, it is not too late.  As one publisher shared, the subtitle to this article could be “How to resuscitate the cadavers

Image by: “Feng Yu |

Newspapers & Technology Magazine
01 Apr 2008

Newspapers & Technology Magazine
01 Apr 2008