Archive for the ‘Earth Day’ Category

Earth Day 2011: Help Reach A Billion Acts of Green!

The motto for Earth Day 2011 is a simple one: Pledge an Act, Save Our Planet.

As we all know, we share a very delicate relationship with the world we live.  Unfortunately, this relationship is one mankind has and continues to abuse.  And although we’ve all come a long way in the last several years, we have to keep in mind that every eco-friendly effort or act we make and commit to will have a profound positive effect on the environment moving forward.

This year, Earth Day organizers have set a lofty but attainable goal asking for 1 billion green pledges.  Whether this pledge is as simple as turning off the lights in your house when they’re not needed or as complicated as reducing the number of times you fly per year, every act of green helps!

Are you looking for some green inspiration?

Well, if your favorite newspaper is still being delivered to your door each and every day, then why not make this the year you go digital with or PressReader! In doing so, you’ll immediately reduce your carbon footprint provided you turn your computer off when it’s not being used or unplug your favorite device when it’s not being charged.  It’s a pretty unique pledge if you ask me.

See what others from around the world have pledged this Earth Day by visiting and don’t forget to submit your own act of green.  Again, every act large or small plays a significant role.

Pledge an Act, Save Our Planet!

Happy Earth Day to all.


What is your Earth Day resolution?

April 24, 2008 Leave a comment

According to a recent survey by McKinsey, almost 70 percent of executives around the world say that global social, environmental, and business trends are increasingly important to corporate strategy. Yet relatively few companies act on the global trends they think will affect them most.

Why do you think that is?  Why don’t corpoorations do more?

Well, it’s easy to point the finger and chastise them for not taking a more “global” position on social and environmental issues, but then we’d be living in a big glass house, wouldn’t we? 

Take a look around your office or your house and then ask yourself, “Am I thinking and acting globally?”  Oh sure, we all recycle our plastic and paper bags, bottles and newsprint, but is that enough? 

Everyday, I see dozens of people taking the next step and saying NO to plastic bags and buying those reusable cloth sacks to carry home their groceries (I have at least 1/2 dozen of them – I keep buying them when I forget to bring them to the store).  New “good” habits take a while getting used to, but I’ll persevere because I think it is the right thing to do.

Trees Saved by ReadersAnd thousands of people are saying NO to newsprint and saying YES to digital newspapers instead.  Not only are they not giving up anything (except maybe inky fingers), they are gaining, by enjoying access to hundreds of international newspapers they never had the opportunity to read before, plus a ton of advanced digital features that enhance their reading pleasure.

NewspaperDirect introduced the Say NO to Newsprint Corporate Program a few weeks ago and it’s really taken off, so it would appear that some companies are starting to walk the talk about corporate sustainability.  This is great news.

But what about consumers?  Well yesterday, NewspaperDirect offered new users to unlimited access for a whole month for FREE if they registered with the offer code:  Earth Day.

The offer still stands so why not give it at try and then let me know what you think.  If you’re like me, you’ll wonder how you ever lived without it!