Did you see the new forecast by Gartner? Analysts there are saying that the Apple iOS will dominate the media tablet market through 2015, owning more than half of it for the next 3 years.
According to Gartner, “Google’s decision not to open up the Honeycomb, its first OS version dedicated to tablets, to third parties will prevent fragmentation, but it will also slow the price decline and ultimately cap market share at 39%.”
As for RIM, Carolina Milanesi, research vice president at Gartner said, ““It will take time and significant effort for RIM to attract developers and deliver a compelling ecosystem of applications and services around QNX to position it as a viable alternative to Apple or Android. This will limit RIM’s market share growth over the forecast period. It will be mainly organizations that will be interested in RIM’s tablets because they either already have RIM’s infrastructure deployed or have stringent security requirements.”
It was only two months ago that Research firm IHS iSuppli estimated that by 2013, the iPad’s market share would decline to less than 50% of the overall market.
LOL! Tablet wars haven’t really even started yet, but the analysts are already boxing it out in the numbers game. I’m surprised that they are that far apart in their predictions, but I guess that makes good headlines.
At this point, I don’t think anyone really knows what will happen, but it certainly makes for interesting reading and gives me something to blog about 🙂
I’m curious…Who do you think will have the largest tablet market share in 2015?
Today at the 2011 Nab Show held in Las Vegas, Nevada, LiveTouch Broadcast Solutions, a provider of interactive touch screens for on-air use, announced a new and exciting partnership with NewspaperDirect that will see PressDisplay.com provide more than 1,800 full-content newspapers from 94 countries to its turnkey solution for broadcasters.
With the announcement, broadcasters can now integrate real-time review and discussion of today’s news into on-air programming.
The selection of news content provided by PressDisplay.com enables on-air presenters to interactively review and comment on headlines, news stores and photography, providing viewers with insight into the best journalism from leading newspapers from around the world.
Check out the demo here:
“News is one of the most profitable programming elements for broadcasters, so placing the best news from across the nation or around the world at the fingertips of on-air presenters offers a new form of programming that can boost viewer engagement,” said Jason Maire, director of marketing for LiveTouch Broadcast Solutions. “NewspaperDirect, known for leading innovation in the publishing industry, has proven to be the perfect partner for us. Their technical team worked closely with us to adapt their flexible news feed to our system, resulting in a smooth and immersive experience for our broadcast customers.”
“This is an industry first and showcases the potential of adapting newspapers for use in new channels,” said Alexander Kroogman, CEO of NewspaperDirect. “Our PressDisplay.com technology provides an open platform that can be tailored for use in every conceivable manner, enabling publishers to reach new audiences while ensuring the security of their content.”
Daily newspaper reviews are an essential piece of programming for many TV stations so make sure to keep your eyes peeled for review and discussion of your favorite read on-air near you!
If it does and if you’d like to learn all about it, then listen in to Igor Smirnoff, NewspaperDirect’s Vice President, Digital, tonight on America’s longest-running nationally syndicated radio talk show about computers – Craig Crossman’s Computer America!
Date: Tuesday, March 1, 2011
Time: 11pm EST/8pm PST
During the segment, Igor will give listeners a detailed overview of how NewspaperDirect’s PressDisplay.com service and PressReader application provide readers with unparalleled choice and unmatched convenience, particularly for the news junkies of the world.
And if you have any specific questions regarding these products or services, make sure to call in for your chance to get some one-on-one time with Igor!
Enjoy and don’t miss it!
With all the buzz about the Apple Tax hitting content providers, some people have asked me why would Steve Jobs care about the publishing industry anyway, “Aren’t newspapers dying? I thought they were on the road to extinction.”
Did you know…
- 77% of Canadian adults read the print or online edition of a paper at least once a week.
- In the last year, shares in North America’s top 10 publicly traded newspapers have gained an average of 20.8%.
No wonder Mr. Jobs wants a 30% piece of the pie!
Now, not all publishers are fairing as well as those in Canada. USA papers are still struggling along with some Europeans, but it’s more about the volatile economy than about newspapers themselves. Take a look at this data from WAN-IFRA published in this month’s News & Tech magazine. The booming economies in Southeast Asia and South America are fueling growth of newspapers in those territories.
And check out the story in the Toronto Star for even more interesting facts about what’s happening in Canada. And then tell me if you think newspapers are dying OR just evolving into a much richer news source for junkies just like us.
Newspapers now bouncing back
DAVID OLIVE BUSINESS COLUMNIST
13 Feb 2011
Newspapers are proving so resilient that the term “dying newspaper industry” will be retired in the next year or two. Newspapers are still profitable, even in the midst of the most punishing ad drought in memory. Readership is at record levels, despite…read more…
Only a year ago, Apple’s iPad was touted as a publisher’s dream: a portable device that delivered an intimate and immersive reading experience. Today, Apple formally announced a 30 percent tax on all content sales via iTunes, requiring all publishers to provide in-app subscription plans that are the same (or better) than their subscription plans outside of the app. On those subscription plans, Apple will take 30% off the top!
Right up front, let me assure everyone that NewspaperDirect is totally against this money grab from Apple and believes that publishers and subscribers should take the same position. Here’s why:
1. It is unjustifiable for a hardware device manufacturer to charge 30% on a transaction that costs them less than 5 percent to perform.
2. It is inexcusable to force publishers to comply with a manufacturer’s tiered subscription levels under that manufacturer’s terms and conditions, not just on its own iOS devices, but on whatever platform the publisher supports under their subscription plan (e.g. Android or BlackBerry or even PCs).
3. Apple’s personal data policy is completely self-serving, helping neither publishers nor their subscribers.
Offering opt-in choices for subscribers to share their personal data with publishers is fine for single copy sales, but when a user specifically subscribes to a publisher’s content, the publisher should have access to the personal data of “their” subscribers. These are not Apple subscribers; these are the publisher’s subscribers.
In a world where personalization is becoming more and more important, publishers must be able to tailor content to the preferences of their subscribers. Under Apple’s policy, this will not be possible.
And what is even worse is that publishers will not be able to count these subscribers in their audited circulation. Ridiculous!
“I’m very dismayed that Apple would make such an unpopular move at this time, given the abundance of high-quality alternate devices entering the market,” said Nikolay Malyarov, NewspaperDirect’s VP of publishing and legal affairs. “We’ve already seen how Android-based phones negatively impacted the iPhone market share; I expect nothing less from the open, full-featured Honeycomb-based tablets, BlackBerry and Win 7 devices coming soon. People want a wide variety of choice when it comes to devices, and this move will likely compel content owners and publishers to rethink their tablet strategy.”
Publishers must act now to avoid lock-out from their subscribers
NewspaperDirect recommends that publishers immediately implement a viable cross-platform strategy and factor Apple’s 30 percent cut into content sold via the App Store:
1. Cease all free promotions of the iPad in newspapers and on publishers’ websites. Instead, accord more attention to non-iOS devices in their publications. If Apple is choosing to exert control over their channels, publishers should focus on channels that are not subject to the whims of greedy hardware vendors.
2. Develop free news apps for the Apple iOS, and use them to drive traffic to publishers’ websites where more reasonable options are available to subscribers on other platforms.
3. Pursue a multi-platform approach that uses cross-platform technologies and create two subscription models on your website:
Subscription plan 1: Offer content across all supported platforms except iOS devices at your normal subscription rate.
Subscription plan 2: Offer content across all supported platforms including iOS devices for 30% more than Subscription plan 1.
Marketing will be key in communicating to subscribers the added value they will receive through a subscription with publishers rather than through Apple — value such as subscription portability across devices and platforms, digital value packages, loyalty programs, etc.
Publishers who already have iOS apps in the App Store or have apps in development, will need to update their subscription plans/tiers to comply with Apple’s new policies. NewspaperDirect will take care of all the UI development to ensure your apps are fully compliant.
“Apple’s subscription model and user data policy for publishers is very short-sighted,” said Alex Kroogman, CEO of NewspaperDirect. “With powerful, new web apps gaining popularity, and technologies like HTML5 which provide native-like functionality on tablets, publishers can now give their subscribers an excellent news app, directly in the web browser, and completely bypass Apple’s App Store.”
Apple has gone too far. It’s time for publishers and subscribers around the world to stand up and fight this extortion. Do your part – speak out now!
As 2011 quickly moves forward, let’s take one quick look back at December 2010 and the 37 new titles that became available through NewspaperDirect’s PressDisplay.com service and PressReader applications. Check them out here:
- Australia | Campaspe Valley News
- Australia | Friday Trader – AutoAustralia
- Australia | Friday Trader – Property
- Australia | McIvor Times
- Australia | Pastoral Times
- Australia | Southern Riverina news
- Australia | The Australian Jewish News – Bar Mitzvah Magazine
- Australia | The Riverine Herald
- Australia | The Riverine Herald – Real Estate
- Canada | West Canada Weekly
- Canada | Xinmin Evening News
- Croatia | Vecernji List – Obzor
- Croatia | Vecernji List – V MagazinGreece
- India | Dinamani
- India | Kannada Prabha
- India | The New Indian Express
- India | Sunday Express
- Japan | Mainichi RT
- Saudi Arabia | Al Nadi Sport
- Saudi Arabia | Okaz
- Saudi Arabia | Roaa
- Saudi Arabia | The Saudi Gazette
- Singapore | The Business Times
- Ukraine | Investgazeta
- USA | Ada Evening News
- USA | Ada Evening News Sunday Edition
- USA | Enid News and Eagle
- USA | Norman Transcript
- USA | San Francisco Chronicle Late Edition
- USA | The Joplin Globe – Enjoy
- USA | The Norman Transcript – Homes
- USA | The Norman Transcript – Pop
- USA | The Oskaloosa Herald
- USA | Valdosta Daily Times – Homefront
- USA | Valdosta Daily Times – Sunday Business
- USA | Woodward News
- USA |The Americus Times-Recorder
For a complete list of the titles available through NewspaperDirect’s digital publishing network, please click here.
In the past week, I’ve seen more stories about Why iPad Magazines Are Failing than I can count (Okay, I stopped at 30). From PC Magazine to Forbes, the story is that once the initial curiosity is satisfied, downloads of magazines on iPads start to plunge.
The poster child for this is the much hyped WIRED magazine. In June, WIRED launched its iPad App which was downloaded a whopping 100,000 times (30k more sales than their print edition). Only 1 month later, 100K became 31K and it’s been going down ever since (November reported ~23,000 downloads).
This story, along with a number of others in the news lately, sparked a lot of coffee station banter and ultimately this debut of our tongue-in-cheek look at publishing in the news…
Happy New Year everyone!