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Join NewspaperDirect at Ink + Beyond 2011

Hosted by Newspapers Canada in partnership with the British Columbia and Yukon Community Newspapers Association (BCYCNA), the 2011 edition of Ink + Beyond will focus on innovative online strategies and new directions in print publishing.

Being held on April 29th and 30th in Richmond, BC, Ink + Beyond 2011 will feature speakers, seminars and presentations covering a broad range of topics for daily and weekly newspapers including NewspaperDirect’s Nikolay Malyarov, VP of Publishing and Legal Affairs, sharing best practices and success stories in mobile applications and NIE.

Make sure to catch Nikolay at the following sessions:

Friday April 29, 2011 3:30 PM – 5:00 PM

Readers on the Go: Mobile Models for Success – Panel

All your mobile questions will be answered during this fast-paces session – everything from social media messaging to news content and ad campaigns.

Saturday April 30, 2011 2:00 PM – 3:00 PM

Reaching Young Readers: NIE Success – Breakout

Newspapers in Education programs are being revolutionized with the advent of eEditions. Learn how to deliver a NIE program that boosts circulation and reaches readers of all grade levels.

If you would like to learn more about NewspaperDirect and how we can help you develop a high-performing cross-platform distribution strategy for zero-operations cost, make sure to visit us at our Ink + Beyond booth or email us at publishing@newspaperdirect.com.

Cheers,

Michael

Who will win the tablet wars?

April 11, 2011 2 comments

Hey everyone,

Did you see the new forecast by Gartner? Analysts there are saying that the Apple iOS will dominate the media tablet market through 2015, owning more than half of it for the next 3 years.

Well, that’s certainly a bold statement given the fact that the Android tablets have hardly scratched the surface of retail store shelves.

According to Gartner,  “Google’s decision not to open up the Honeycomb, its first OS version dedicated to tablets, to third parties will prevent fragmentation, but it will also slow the price decline and ultimately cap market share at 39%.”

As for RIM, Carolina Milanesi, research vice president at Gartner said, ““It will take time and significant effort for RIM to attract developers and deliver a compelling ecosystem of applications and services around QNX to position it as a viable alternative to Apple or Android. This will limit RIM’s market share growth over the forecast period.  It will be mainly organizations that will be interested in RIM’s tablets because they either already have RIM’s infrastructure deployed or have stringent security requirements.”

It was only two months ago that Research firm IHS iSuppli estimated that by 2013, the iPad’s market share would decline to less than 50% of the overall market.

LOL!  Tablet wars haven’t really even started yet, but the analysts are already boxing it out in the numbers game.  I’m surprised that they are that far apart in their predictions, but I guess that makes good headlines.

At this point, I don’t think anyone really knows what will happen, but it certainly makes for interesting reading and gives me something to blog about 🙂

I’m curious…Who do you think will have the largest tablet market share in 2015?

Gayle

LiveTouch Broadcast Solutions partners with NewspaperDirect

Today at the 2011 Nab Show held in Las Vegas, Nevada, LiveTouch Broadcast Solutions, a provider of interactive touch screens for on-air use, announced a new and exciting partnership with NewspaperDirect that will see PressDisplay.com provide more than 1,800 full-content newspapers from 94 countries to its turnkey solution for broadcasters.

With the announcement, broadcasters can now integrate real-time review and discussion of today’s news into on-air programming.

The selection of news content provided by PressDisplay.com enables on-air presenters to interactively review and comment on headlines, news stores and photography, providing viewers with insight into the best journalism from leading newspapers from around the world.

Check out the demo here:

“News is one of the most profitable programming elements for broadcasters, so placing the best news from across the nation or around the world at the fingertips of on-air presenters offers a new form of programming that can boost viewer engagement,” said Jason Maire, director of marketing for LiveTouch Broadcast Solutions. “NewspaperDirect, known for leading innovation in the publishing industry, has proven to be the perfect partner for us. Their technical team worked closely with us to adapt their flexible news feed to our system, resulting in a smooth and immersive experience for our broadcast customers.”

“This is an industry first and showcases the potential of adapting newspapers for use in new channels,” said Alexander Kroogman, CEO of NewspaperDirect. “Our PressDisplay.com technology provides an open platform that can be tailored for use in every conceivable manner, enabling publishers to reach new audiences while ensuring the security of their content.”

Daily newspaper reviews are an essential piece of programming for many TV stations so make sure to keep your eyes peeled for review and discussion of your favorite read on-air near you!

Cheers,

Michael

Don’t let one bad Apple …

March 4, 2011 6 comments

…spoil the whole bunch (and your future).  The Apple Tax, while totally unjustified, isn’t worth losing sleep over.  In the big picture, it’s really no big deal.

Although the iPad led tablet sales in 2010 (easy when you’re the only game in town), Apple’s position at the top doesn’t mean very much (it’s an early adopter market), and it won’t last long.

Research firm IHS iSuppli estimates that by 2013, the iPad’s market share will decline to less than 50% of the overall market. And although I’m not an industry analyst, frankly I think that share will decline a lot faster than that.  Here’s why…

For 10 years, Apple dominated the portable mp3 player market because it had no challengers.   And yes, the iPhone had a lead time of 3 years without any real competition in smartphones, but when Android phones hit the shelves, the iPhone was displaced from the top in 6 months.

Less than a year ago, the “extraordinary” iPad was launched and already it is facing serious competition from exciting new Android, WebOS, BlackBerry and Win7 devices hitting the shelves.   These devices are open, have more functionality (USB, memory cards, Flash, …) and will be cheaper than the iPad.  The iPad will be “just another expensive iOS device” in the not-too-distant future.

Okay, so let’s look at today…

15 million iPads were sold in 2010 – no doubt a great market for Angry Birds and other apps of general global appeal.  But most newspapers have a local audience.  And locally, most of their readers aren’t carrying around an iPad.

(Sidebar: if publishers think they have a product that can compete in a global market, they should launch a start-up for it and not jeopardize their core business).

Bear with me while I walk you through my logic on why iPads aren’t worth worrying about…

Pew Research’s State of the News Media 2010 reports that 71% of internet users, or 53% of all American adults, get news online today.   Only 35% of online news consumers have a favorite site (i.e. they are avid readers). And according to PEW, one in five avid readers (20%) would be willing to pay for their  news online.

So let’s assume that 2/3 of the 15M iPads were sold in the USA.  That means across the total population of the USA, about 3.23% own an iPad.  From PEW Research, we know that 31% of the population reads news online, 35% of those are avid readers, and 20% of avid readers are willing to pay to read the news.  So that’s the audience we’re really interested in, right?

If I just look at daily newspapers in the States and not even consider the 5K+ weekly papers, you can see that on average a newspaper has maybe 100 or so subscribers who are willing to pay for their daily newspaper on an iPad.


You do the math – it’s a very very small audience.

Now I have every confidence that tablets will be a major platform for newspapers  and NewspaperDirect is committed to offering more support on those devices than anyone else.  In fact, ND is already working with a number of manufacturers on their new tablets.  And while I cannot disclose the details (I’d have to shoot you), I can say “Be prepared to be pleasantly surprised”.   Many of these competitive products are significantly better than the 1st gen iPads and, from what I’ve heard, the 2nd gen too.

So instead of panicking over the 30% tax, let’s just “bite back” and focus on that multi-platform strategy we discussed before.  Sure, Apple is known for great innovation and creating a outstanding user experience, but it’s running out steam quickly with the iPad.

Stay tuned next week for more on the next generation of devices and technology that will make you feel even more confident about the future of your newspaper.

Gayle

Catch NewspaperDirect’s Igor Smirnoff live tonight on Craig Crossman’s Computer America

Does the ability to quickly and easily read over 1,700 full-content digital newspaper replicas from 94 countries in 48 languages on your PC, Mac, smartphone, tablet or eReader sound enticing?

If it does and if you’d like to learn all about it, then listen in to Igor Smirnoff, NewspaperDirect’s Vice President, Digital, tonight on America’s longest-running nationally syndicated radio talk show about computers – Craig Crossman’s Computer America!

Date: Tuesday, March 1, 2011

Time: 11pm EST/8pm PST

Where: http://www.computeramerica.com/listen.htm

During the segment, Igor will give listeners a detailed overview of how NewspaperDirect’s PressDisplay.com service and PressReader application provide readers with unparalleled choice and unmatched convenience, particularly for the news junkies of the world.

And if you have any specific questions regarding these products or services, make sure to call in for your chance to get some one-on-one time with Igor!

If you know you won’t be able to catch the live show tonight, feel free to download a recorded MP3 version of it here or by searching for it through the Computer America podcast list on iTunes.

Enjoy and don’t miss it!

Cheers,

Michael

Catch Nikolay Malyarov weigh in on “The Big Digital Debate” at Publishing Expo UK

February 24, 2011 Leave a comment

Will you be attending this year’s Publishing Expo conference on March 1st and 2nd in London, England?

If you are, make sure to catch Nikolay Malyarov, NewspaperDirect’s Vice President of Publishing and Legal Affairs and the Irish Independent’s Patrick Lenehan, CTO – INM Ireland Digital, team up for The Big Digital Debate: Which Platform? And What Strategy? scheduled for Wednesday March 2nd at 2:10 pm.

And what can you expect if you attend? Well, nothing short of a great debate on hot button issues like:

  • Which of the many varied digital options will suite you and your company best?
  • Is the iPad right for you? and…
  • How to build a multi-faceted strategy for the varied digital platforms available to consumers?

Guaranteed to be riveting, Nikolay, Patrick and other panelists will attempt to provide those in attendance with clarity and perspective on issues those in the publishing world are currently facing, so don’t miss out!

And don’t forget to drop by and chat with Johanie Marcoux, Director, Publishing at NewspaperDirect at booth B25 to see all the latest releases of PressReader and SmartEdition apps on the newest tablets.

We hope to see you there!

Cheers,

Michael

Long live newspapers!

February 21, 2011 1 comment

With all the buzz about the Apple Tax hitting content providers, some people have asked me why would Steve Jobs care about the publishing industry anyway, “Aren’t newspapers dying?  I thought they were on the road to extinction.”

Hardly!

Did you know…

  • 77% of Canadian adults read the print or online edition of a paper at least once a week.
  • In the last year, shares in North America’s top 10 publicly traded newspapers have gained an average of 20.8%.

No wonder Mr. Jobs wants a 30% piece of the pie!

Now, not all publishers are fairing as well as those in Canada.  USA papers are still struggling along with some Europeans, but it’s more about the volatile economy than about newspapers themselves.  Take a look at this data from WAN-IFRA published in this month’s News & Tech magazine.  The booming economies in Southeast Asia and South America are fueling growth of newspapers in those territories.

And check out the story in the Toronto Star for even more interesting facts about what’s happening in Canada.  And then tell me if you think newspapers are dying OR just evolving into a much richer news source for junkies just like us.

Gayle


Newspapers now bouncing back
DAVID OLIVE BUSINESS COLUMNIST
Toronto Star
13 Feb 2011

Newspapers are proving so resilient that the term “dying newspaper industry” will be retired in the next year or two. Newspapers are still profitable, even in the midst of the most punishing ad drought in memory. Readership is at record levels, despite…read more…