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Join NewspaperDirect at Ink + Beyond 2011

Hosted by Newspapers Canada in partnership with the British Columbia and Yukon Community Newspapers Association (BCYCNA), the 2011 edition of Ink + Beyond will focus on innovative online strategies and new directions in print publishing.

Being held on April 29th and 30th in Richmond, BC, Ink + Beyond 2011 will feature speakers, seminars and presentations covering a broad range of topics for daily and weekly newspapers including NewspaperDirect’s Nikolay Malyarov, VP of Publishing and Legal Affairs, sharing best practices and success stories in mobile applications and NIE.

Make sure to catch Nikolay at the following sessions:

Friday April 29, 2011 3:30 PM – 5:00 PM

Readers on the Go: Mobile Models for Success – Panel

All your mobile questions will be answered during this fast-paces session – everything from social media messaging to news content and ad campaigns.

Saturday April 30, 2011 2:00 PM – 3:00 PM

Reaching Young Readers: NIE Success – Breakout

Newspapers in Education programs are being revolutionized with the advent of eEditions. Learn how to deliver a NIE program that boosts circulation and reaches readers of all grade levels.

If you would like to learn more about NewspaperDirect and how we can help you develop a high-performing cross-platform distribution strategy for zero-operations cost, make sure to visit us at our Ink + Beyond booth or email us at publishing@newspaperdirect.com.

Cheers,

Michael

SMART Newspapers in Education: Transcontinental Media

While more and more publishers are offering their publications to readers online in full digital replica format by way of NewspaperDirect’s SmartEdition ePaper solution, some, in partnership with local schools, school boards, departments and ministries of education, have leveraged the potential of SmartEdition in an effort to breath some much needed life into inefficient and outdated Newspapers in Education (NIE) programs.

In a recent province-wide NIE initiative, Transcontinental Media and the Newfoundland and Labrador Ministry of Education made The Telegram & The Western Star, two prominent publications in their neck of the woods, available to thousands of students on a daily basis – directly in their classroom setting!

The program needless to say, was met with boundless enthusiasm from students, teachers and administrators alike.

Check out the official public launch of the initiative below (2 part video series) and learn how SmartEdition, in conjunction with Smart Board technology, can help transform the way teachers and students interact with local print media in an exciting, innovative and interactive way.

Part 1:

Part 2:

Over and above the ability to conduct advanced searches, review previous editions, translate articles and full publications, listen to on-demand audio, NIE initiatives of this sort work at improving literacy, reducing waste and perhaps most importantly, helps keep this particular medium relevant amongst youth and the decision makers of tomorrow.

For more information on SMART NIE programs, please contact digital@newspaperdirect.com.

Cheers,

Michael

SMART Newspapers In Education

July 24, 2007 Leave a comment

Teachers around the world have discovered that the daily newspaper has become  the “must have” textbook for their students.

Timely and relevant, the daily newspaper is a valuable teaching tool for  kindergarten to grade 12 students, helping them discover exciting information about current events, science, political, civic and social issues that affect their lives and their future.

Most publishers today offer some kind of NIE program, which typically involves heavily discounting printed newspapers being delivered to schools on a daily basis.  It was a great concept in its time, but the times, they are a changing…

In today’s Internet world, these paper-based programs just don’t cut it for the younger generation who are connected, curious and environmentally conscious.

Let’s take a look at traditional NIE…

Traditional NIE

Now let’s look at NewspaperDirect’s SmartEdition NIE program….

SMART NIE

The SMART digital NIE train is leaving the station with publishers from the USA, Canada and Australia already on board.  Isn’t it time for you, Mr. Publisher, to consider transitioning your NIE programs to this new and exciting medium to reach your future revenue generators?

There’s no time like the present to get the world of news in the digital hands of young readers everywhere!   Contact digital@newspaperdirect.com to learn more.