PressReader for iPad & iPhone Updated!

The latest version of PressReader for iPad & iPhone is now available for download through the iTunes App Store!

As with every new PressReader release, we attempt to bring readers cool new features, functionality and performance enhancements and version 2.3 of the app is no exception as users will be able to:

  • Read publications as full double page spreads (in landscape orientation on iPad only)
  • Choose to download or auto-deliver ALL supplements belonging to a publication
  • Select favorite publications and view them easily through a new “My Newspapers” section
  • Find publications by name using a new global search listing
  • Enjoy full retina display support (on iPhone & iPod Touch 4 devices)
  • See available back issues when ordering publications
  • Benefit from numerous fixes and enhancements

As always, we would love to hear your feedback! Please feel free to email us with your comments, questions or suggestions at iphonesupport@newspaperdirect.com or by using the “Send Us Feedback” option available through PressReader.

Enjoy and don’t forget to rate PressReader on iTunes!

Cheers,

Michael

New to NewspaperDirect: February 2011

Over the short month of February, 29 exciting new publications and supplements were added to NewspaperDirect’s PressDisplay.com service.

Why not take a moment to check these titles out online via PressDisplay.com or offline using PressReader on your favorite smartphone, mobile device or tablet.

For a complete list of the titles available through NewspaperDirect’s digital publishing network, please click here.

Cheers,

-Michael

Auto-Delivery Limit Upped to 5 for Personal Subscribers!


They say the surest way to keep yourself from making assumptions is to ask questions.

Well, considering how much feedback NewspaperDirect received since changing our PressReader auto-delivery policy several weeks back, we realized that this little piece of advice definitely holds some merit!

When we imposed the restrictions, we did so under the assumption users were just forgetting to turn off auto-deliveries which they had set up and were no longer using.

After receiving several emails from users expressing their dissatisfaction, we came to the conclusion that if subscribers were truly enjoying the auto-delivery functionality available through PressReader, and more importantly, were reading each and every issue they downloaded, how could this possibly be a bad thing?

Well, the long and short of it is that it’s not!  And after careful consideration, we’ve raised the number of auto-deliveries available to Personal subscribers to 5, effective today! With the new limit, we feel subscribers will be able to download the titles they wish to read (automatically) and do so fairly.

And you can bet that moving forward,we’ll be soliciting you for even more feedback so we get things right – right from the get go!

Let us know what you think!

Cheers,

Michael

Don’t let one bad Apple …

March 4, 2011 6 comments

…spoil the whole bunch (and your future).  The Apple Tax, while totally unjustified, isn’t worth losing sleep over.  In the big picture, it’s really no big deal.

Although the iPad led tablet sales in 2010 (easy when you’re the only game in town), Apple’s position at the top doesn’t mean very much (it’s an early adopter market), and it won’t last long.

Research firm IHS iSuppli estimates that by 2013, the iPad’s market share will decline to less than 50% of the overall market. And although I’m not an industry analyst, frankly I think that share will decline a lot faster than that.  Here’s why…

For 10 years, Apple dominated the portable mp3 player market because it had no challengers.   And yes, the iPhone had a lead time of 3 years without any real competition in smartphones, but when Android phones hit the shelves, the iPhone was displaced from the top in 6 months.

Less than a year ago, the “extraordinary” iPad was launched and already it is facing serious competition from exciting new Android, WebOS, BlackBerry and Win7 devices hitting the shelves.   These devices are open, have more functionality (USB, memory cards, Flash, …) and will be cheaper than the iPad.  The iPad will be “just another expensive iOS device” in the not-too-distant future.

Okay, so let’s look at today…

15 million iPads were sold in 2010 – no doubt a great market for Angry Birds and other apps of general global appeal.  But most newspapers have a local audience.  And locally, most of their readers aren’t carrying around an iPad.

(Sidebar: if publishers think they have a product that can compete in a global market, they should launch a start-up for it and not jeopardize their core business).

Bear with me while I walk you through my logic on why iPads aren’t worth worrying about…

Pew Research’s State of the News Media 2010 reports that 71% of internet users, or 53% of all American adults, get news online today.   Only 35% of online news consumers have a favorite site (i.e. they are avid readers). And according to PEW, one in five avid readers (20%) would be willing to pay for their  news online.

So let’s assume that 2/3 of the 15M iPads were sold in the USA.  That means across the total population of the USA, about 3.23% own an iPad.  From PEW Research, we know that 31% of the population reads news online, 35% of those are avid readers, and 20% of avid readers are willing to pay to read the news.  So that’s the audience we’re really interested in, right?

If I just look at daily newspapers in the States and not even consider the 5K+ weekly papers, you can see that on average a newspaper has maybe 100 or so subscribers who are willing to pay for their daily newspaper on an iPad.


You do the math – it’s a very very small audience.

Now I have every confidence that tablets will be a major platform for newspapers  and NewspaperDirect is committed to offering more support on those devices than anyone else.  In fact, ND is already working with a number of manufacturers on their new tablets.  And while I cannot disclose the details (I’d have to shoot you), I can say “Be prepared to be pleasantly surprised”.   Many of these competitive products are significantly better than the 1st gen iPads and, from what I’ve heard, the 2nd gen too.

So instead of panicking over the 30% tax, let’s just “bite back” and focus on that multi-platform strategy we discussed before.  Sure, Apple is known for great innovation and creating a outstanding user experience, but it’s running out steam quickly with the iPad.

Stay tuned next week for more on the next generation of devices and technology that will make you feel even more confident about the future of your newspaper.

Gayle

PressDisplay.com and PressReader Service Announcement

Dear PressDisplay.com and PressReader users,

Please note that we are currently experiencing technical difficulties with our servers.  These issues are currently our top priority and we’re working diligently to resolve them.

We apologize for the inconvenience.  Thank you for your understanding.

Cheers,

Michael

Catch NewspaperDirect’s Igor Smirnoff live tonight on Craig Crossman’s Computer America

Does the ability to quickly and easily read over 1,700 full-content digital newspaper replicas from 94 countries in 48 languages on your PC, Mac, smartphone, tablet or eReader sound enticing?

If it does and if you’d like to learn all about it, then listen in to Igor Smirnoff, NewspaperDirect’s Vice President, Digital, tonight on America’s longest-running nationally syndicated radio talk show about computers – Craig Crossman’s Computer America!

Date: Tuesday, March 1, 2011

Time: 11pm EST/8pm PST

Where: http://www.computeramerica.com/listen.htm

During the segment, Igor will give listeners a detailed overview of how NewspaperDirect’s PressDisplay.com service and PressReader application provide readers with unparalleled choice and unmatched convenience, particularly for the news junkies of the world.

And if you have any specific questions regarding these products or services, make sure to call in for your chance to get some one-on-one time with Igor!

If you know you won’t be able to catch the live show tonight, feel free to download a recorded MP3 version of it here or by searching for it through the Computer America podcast list on iTunes.

Enjoy and don’t miss it!

Cheers,

Michael

Catch Nikolay Malyarov weigh in on “The Big Digital Debate” at Publishing Expo UK

February 24, 2011 Leave a comment

Will you be attending this year’s Publishing Expo conference on March 1st and 2nd in London, England?

If you are, make sure to catch Nikolay Malyarov, NewspaperDirect’s Vice President of Publishing and Legal Affairs and the Irish Independent’s Patrick Lenehan, CTO – INM Ireland Digital, team up for The Big Digital Debate: Which Platform? And What Strategy? scheduled for Wednesday March 2nd at 2:10 pm.

And what can you expect if you attend? Well, nothing short of a great debate on hot button issues like:

  • Which of the many varied digital options will suite you and your company best?
  • Is the iPad right for you? and…
  • How to build a multi-faceted strategy for the varied digital platforms available to consumers?

Guaranteed to be riveting, Nikolay, Patrick and other panelists will attempt to provide those in attendance with clarity and perspective on issues those in the publishing world are currently facing, so don’t miss out!

And don’t forget to drop by and chat with Johanie Marcoux, Director, Publishing at NewspaperDirect at booth B25 to see all the latest releases of PressReader and SmartEdition apps on the newest tablets.

We hope to see you there!

Cheers,

Michael