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Posts Tagged ‘Newspapers and Technology’

Earth Day 2011: Help Reach A Billion Acts of Green!

The motto for Earth Day 2011 is a simple one: Pledge an Act, Save Our Planet.

As we all know, we share a very delicate relationship with the world we live.  Unfortunately, this relationship is one mankind has and continues to abuse.  And although we’ve all come a long way in the last several years, we have to keep in mind that every eco-friendly effort or act we make and commit to will have a profound positive effect on the environment moving forward.

This year, Earth Day organizers have set a lofty but attainable goal asking for 1 billion green pledges.  Whether this pledge is as simple as turning off the lights in your house when they’re not needed or as complicated as reducing the number of times you fly per year, every act of green helps!

Are you looking for some green inspiration?

Well, if your favorite newspaper is still being delivered to your door each and every day, then why not make this the year you go digital with PressDisplay.com or PressReader! In doing so, you’ll immediately reduce your carbon footprint provided you turn your computer off when it’s not being used or unplug your favorite device when it’s not being charged.  It’s a pretty unique pledge if you ask me.

See what others from around the world have pledged this Earth Day by visiting http://act.earthday.org/ and don’t forget to submit your own act of green.  Again, every act large or small plays a significant role.

Pledge an Act, Save Our Planet!

Happy Earth Day to all.

Michael

LiveTouch Broadcast Solutions partners with NewspaperDirect

Today at the 2011 Nab Show held in Las Vegas, Nevada, LiveTouch Broadcast Solutions, a provider of interactive touch screens for on-air use, announced a new and exciting partnership with NewspaperDirect that will see PressDisplay.com provide more than 1,800 full-content newspapers from 94 countries to its turnkey solution for broadcasters.

With the announcement, broadcasters can now integrate real-time review and discussion of today’s news into on-air programming.

The selection of news content provided by PressDisplay.com enables on-air presenters to interactively review and comment on headlines, news stores and photography, providing viewers with insight into the best journalism from leading newspapers from around the world.

Check out the demo here:

“News is one of the most profitable programming elements for broadcasters, so placing the best news from across the nation or around the world at the fingertips of on-air presenters offers a new form of programming that can boost viewer engagement,” said Jason Maire, director of marketing for LiveTouch Broadcast Solutions. “NewspaperDirect, known for leading innovation in the publishing industry, has proven to be the perfect partner for us. Their technical team worked closely with us to adapt their flexible news feed to our system, resulting in a smooth and immersive experience for our broadcast customers.”

“This is an industry first and showcases the potential of adapting newspapers for use in new channels,” said Alexander Kroogman, CEO of NewspaperDirect. “Our PressDisplay.com technology provides an open platform that can be tailored for use in every conceivable manner, enabling publishers to reach new audiences while ensuring the security of their content.”

Daily newspaper reviews are an essential piece of programming for many TV stations so make sure to keep your eyes peeled for review and discussion of your favorite read on-air near you!

Cheers,

Michael